I’m LUISA DARUKA

YOUR FRIEND IN FINANCE

After 15 years working at the Canada Mortgage and Housing Corporation (and several years in the banking sector), I’ve really seen it all. I’ve gone through over 10,000 financial applications, witnessing the behind-the-scenes struggles and triumphs that most people never talk about (but totally should). Families and entrepreneurs, just like you, fighting their way to better lives—it’s real, and it’s raw.

Every story I’ve come across has shown me that finance isn’t merely about the digits in our bank accounts—it’s deeply intertwined with our lives, our dreams, and often, a heartfelt cry for a fresh start. This revelation didn’t just speak to me; it lit a fierce fire within my soul, pushing me to leave behind my six-figure job for something far bigger: bringing clarity and empowerment to the financial chaos that many of us face.

As an author, speaker, and former banker trainer, I’m here to transform financial education from something daunting into something doable. I’m committed to stripping away the complexities of finance, turning your anxieties into empowering actions, and guiding you toward financial freedom with both confidence and joy.